Mike Dillard, one of the true pioneers in internet network marketing, is soon to release (June 2, 2009) a totally revised version of his industry-changing course which he creatively calls “MLM Traffic Formula 2”. To kick off the launch Mike recorded a video (see link below) that basically lays out the business model that he details in MLM Traffic Formula 2. The video is a wealth of information and I urge you to view it even if you have absolutely no interest in purchasing any of Mike’s products.

Mike Dillard

As a bit of background, Mike Dillard went from waiting tables to generating a 7-figure income in network marketing using the internet in the space of less than 36 months. He has achieved the level of the 2^nd highest distributor in his MLM business and he generates 600 leads per day and 22,400 unique visitors to his websites per day (which is more than a lot of MLM company sites). In 2008 he generated $4.4 million in revenues from multiple streams of income (information products, etc.) from these websites, which excludes the revenue from his primary MLM business. Many of the top internet network marketers have used his training products to get them to where they are in the industry so he certainly has a lot of credibility.

The Convergence of the Internet and Network Marketing

The internet basically changed everything. The network marketing industry was built on tradition. You did what your upline said to do in the name of duplication and you didn’t question it. But the internet changed the landscape.

1. Competition and information increased. Search engines, pay per click advertising, and Google AdWords have inundated prospects with information. Competitors are advertising all over the internet, for your company and your competitors. Pricing, product, and company information is readily available. Prospects can easily research your products and your company and find reviews of the company, negative comments, positive comments, and places where they can buy your company products at cut-rate prices.
2. Decreased attention spans. We want things now. On the internet, you have 2 – 3 seconds to grab the attention of the reader. You need to be really efficient to deliver value to your prospects.
3. Decreased customer retention rates. This is related to decreased attention spans. When you get a new distributor, you have about 2 months to get them actively involved in the process with the products and with the business, or they are out of there. There is always something better, faster, more profitable, more sexy coming down the pike to attract your distributors away. You have a short time frame to get your prospects to be raving fans of you, your business, and your products. As a result, you don’t really have residual income. People leaving as fast as you bring them in basically gets you nothing except burnout and a lighter wallet.
4. Increased legal oversight. With marketing and advertising left in the hands of the distributor force, and the availability of low cost methods of advertising and marketing where anybody can advertise their products and business world-wide, the risk to the network marketing companies for exaggerated and fraudulent product benefits and income claims leading to litigation has increased almost infinitely. As a result, increasingly more companies will not let you market online due to the legal issues. Say what?!

MLM Traffic Formula 2 Goals

The goal of MLM Traffic Formula 2 is to build “You Inc.” a systematized internet business that can generate income practically on autopilot. Here are the goals for the course and these should be the goals of any internet business.

1. Generate free leads.
2. Sell automatically (your opportunity). This creates the real leverage of the business as now this process is systematized. This is done with email autoresponders and your website. The phone is still an important part of the process but you need to be smart about when to call your leads.
3. Immunize your business from competition. This includes those from other companies and also from other distributors in your main opportunity.
4. Generate multiple streams of income. You should generate 10 times the revenue than what you would from just building your downline business.

If you would like to view Mike Dillard’s video where he talks in detail on his new MLM Traffic Formula 2 you can register for free and be sent to his site. Even if you have no intention to buy the product, I highly recommend that you view the video – it’s that good and the information is valuable on its own.

MLM Traffic Formula 2 – A Network Marketing Business Is Not A Real Business.

MLM Traffic Formula 2 – The Formula.

Mike Dillard’s MLM Traffic Formula 2 – The Video.

MLM Traffic Formula 2 - A Network Marketing Business Is Not A Real Business